InfoTV Research

• “It’s a major benefit to everyone concerned, from the postal clerk, to the consumer and advertiser”

David Ravenscroft, Multimedia International

• Two-thirds of key purchase decisions are made at the point of purchase. This allows retailers and advertisers to precisely target their marketing messages to an audience identified by region, specific place and time

Digital Dynamic Signage Directory

• “There is a new generation of consumers that when forced with making a buying decision, wants product information on demand, now”

Digital Signage

• “Point of Purchase advertising research shows that specific brands advertised on digital networks can see a 30-percent increase in sales, while overall stores sales can increase as much as 12 percent”

Retailtrafficmag.com

• “The response to our in-store TV network has been good from our customers; it’s definitely meeting ourexpectations"

Lynnae Thompson, Best Buy

• “Our in-store TV screens generate direct income from advertising air-time to third-party sponsors and indirect income from sales in our stores

Jean Claud Torbey, Virgin Megastore

• “In-store TV improves the shopping experience and increases turnover of inventory by at least 1.5%”

How and Why Media Strategy Company